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Creative director, content developer and researcher working towards sustainable models of value creation offline and online.
Content developer and researcher working towards sustainable models of value creation offline and online.

Timesheets Magazine 



Client: Toggl OU
Skills: writing, editing, project
development, creative direction
Format: digital magazine
Year: 2018

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I was commissioned by a SAAS organization looking to build brand awareness through values-driven content marketing. The result of this colaboration was an experimental digital publication featuring profile pieces of successful creatives working in the stifling milieu of the growing gig-economy.

The magazine spanned two issues, London and Berlin, got featured in several media outlets and earned more than 50 authority backlinks for my client.

Throughout the process, I conceptualized the identity of the magazine based on an initial target audience analysis, hired a team of designers and developers, curated the interviewees, managed the outreach process, scheduled and conducted the interviews, authored and edited the profile pieces and worked closely with the design and development teams through the entire creative process.